Local SEO is one of the most important marketing channels for realtors.
It can increase your online presence over 1000% if implemented correctly. Because Local SEO is so important, we have compiled this list of the best Local SEO statistics and data for real estate agents.
Local SEO Statistics
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto)
- 88% of consumers trust online reviews as much as they trust personal recommendations. (Junto)
- 78% of location-based mobile searches result in an offline purchase. (Junto)
- 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load. (Junto)
- 46% of all searches on Google are for a local business or local service. (Backlinko)
- 30% of all mobile searches are location-related. (Backlinko)
- A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category. (Backlinko)
- The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop. (Backlinko)
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- Every month, Internet users visit 1.5 billion locations related to their Google searches. (99Firms)
- Search is 300% more effective than social media in directing website traffic. (99Firms)
- 86% of consumers use Google Maps to find a local business. (99Firms)
- 97% of consumers search online for a local business. (99Firms)
- 75% of Internet users don’t look at the second page of search results. (99Firms)
- 24.46% of all clicks go to the first result for local business searches. (99Firms)
- 82% of local retailers have yet to claim their Bing listing. (99Firms)
- 84% of all “near me” searches are on mobile. (99Firms)
- “Near me” mobile searches grew 136% year-over-year. (99Firms)
- Mobile devices will be responsible for $1.4 trillion in local sales by 2021. (99Firms)
- Mobile location-targeted ad spending in the US will reach $38.7 billion by 2022. (99Firms)
- 62% of consumers will disregard a business if they can’t find info on it online. (99Firms)
- When it comes to starting an online experience, 93% of users start it on Google or on one of the alternative search engines. (SerpWatch)
- Google states that businesses with their own website get 25-35% more clicks. (SerpWatch)
- 93% of online experiences begin with a search engine. (SerpWatch)
- 70% of clicks are made possible because of organic SEO. (SerpWatch)
- There can be a 270% increase in customer conversions by displaying reviews on your website. (Loganix)
- Consumers are more likely to purchase when ratings are between 4.0 & 4.7. This decreases as the ratings get closer to a 5.0 star rating. (Loganix)
- 82% of Yelp users said they will typically visit Yelp because they want to buy a product or service. (Loganix)
- 68% of consumers have left a local business review following a purchase. (Loganix)
- 95% of consumers are suspicious of reviews if there are no bad reviews, suspecting that some may be fake. (Loganix)
- 88% of local clients trust online reviews. (Loganix)
- Customers have twice more brand interactions on mobile than anywhere else online. (Loganix)
- Mobile searches that include the word “best” have grown by 80% during the past two years. (Loganix)